These are the final business cards for Lauren Simpson’s personal branding. They have been professionally printed with MOO, and have got a bright blue duplexing, adding a spark of colour into the card, whilst still retaining it’s professional appearance.
The line beneath her name reads “Womenswear Designer” as advised by her tutor.
The thin black line on the front and back of the card also line up exactly to create a balanced and seamless appearance. There are faint blue lines at the top and bottom of the grey box which give a hint of something exciting, but still maintain a simple and professional appearance, not narrowing her down to one particular style or colour palette.
LORE
These are the final designs for the LORE swing tag and inner label. Lauren decided to go with the blue designs, which keep in fitting with the colours used on her business cards.
The weighting of the pattern and text had to be slightly increased in order to be clear when printed professionally on fabric, as otherwise the design would just bleed into the weave and you wouldn’t be able to tell what it was.
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