Studio Brief
Produce a range of self promotional material for delivery through print and/or electronic media as appropriate to your individual professional and design practice.
To include:
Print based portfolio
Appropriate online presence (may include social media)
Self promotion material (business cards, letterheads, creative cvs, stationary etc.) and methods (mail shots, websites, blogs. etc.)
Research, development and evaluation of your personal design collateral should be evidence through ongoing documentation and evaluation to your PPP blog.
Considerations
You may be good, you may be the best and you might be exactly what the world is looking for, but you need to tell the world you exist. Developing an effective design presence requires a clear sense of what you want/need to communicate about yourself combined with an informed understanding of what your potential clients, employers or collaborators expect to see. Consider the following questions ...
What do you want/need to say about yourself?
What makes you “YOU” and how do you communicate this?
Who is your audience? What do they expect to see and what do they want to see it? What are they looking for?
Do you tailor your material to specific audiences or aim to create a uniform identity and how will your audience/s receive your material? (consider humour, sophistication, individuality or convention)
Mandatory Requirements
All blog posts should be organised and labelled as outlined in the briefing and e-studio.
Deliverables
Print based promotional material appropriate to your ambitions/intentions
An accessible/functioning online presence
Any other material appropriate to your individual design practice
Ongoing engagement with PPP blog
Deadline
15th May 2017
Timescale
Ongoing
My understanding of the brief
I understand this brief is asking me to create a branding of self branding material for myself, thinking about the image I want to portray, and the skills I want to showcase I do, and how this will work across different promotional material, such as business cards, stationary, a website, email signatures etc. When creating this self branding material, I should consider what make me me, why am I special, and how can this be evidenced in the self branding to intrigue people and make a long lasting, memorable experience.
Aims
- To create a professional branding appearance which works across a variety of print and digital assets
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