Future Rising event speakers
Carl from Turnkey Studio
Ten associates (?) Moved to. Brand consultancy. It’s not just about the logo it’s about the brand. Not just face value. Learnt the value of play. Do outside activities. DO things that make you think creatively.
Prefers working with small clients because the client is actually in the meeting with them.
Talk about your work in a passionate way.
Purpose drives him through.
He stayed in Leeds due to the great creative scene there, and he likes the countryside.
Future Rising
A careers network
They work with uni’s, companies and students
FOCUS ON: (make the best use of time when at uni)
- industry sector
- job role
- company size
- location and opportunity
- careers advice
- Networking area
- articles/ blog posts
- Apply for jobs
Contribute to Future Rising:
- Showcase your work
- Become an ambassador
- Be interviewed
- Write content
his is your career, take control of it
Charlotte & Danny (from IRIS advertising agency)
Charlotte is a copywriter, Danny is an art director
IRIS has 13 offices around the world
Charlotte and Danny are in charge of placements at IRIS
Charlotte found out about copywriting/advertising through Chandler from FRIENDS
Danny loved photography and graphic design but his dad wanted him to do something academic so he did advertising to prove him wrong
They’ve done an ad for Nectar - We put the YOU in thank you. That was their first ad at IRIS
They’ve done the FruitShoot mini bidder ad. Worked with breakfast of champions on it. It took them back to being children.
They wish they had done Snapchat Adidas neo - it uses an existing platform where people are already on rather than having a TV ad for example.
Part of the Young Creative Council
If you can’t sell yourself how are you going to sell someone a product they probably don’t need
- Be yourself! (that’s why you get hired - on personality over your work - people don’t want to work with an ass who does good work)
- Get social! Stuff happens on Twitter and LinkedIn that happens nowhere else. They got their job at IRIS through Twitter. AD Job Wall - posts jobs for junior or below positions
- Get to know the internet - memes, what’s trending. Know what’s going on.
- Get your work online (SquareSpace, CargoCollective, Format)
- If you don’t have a team (art director and copywriter) then that’s not a problem
- Less is more for your portfolio (what’s the insight, what’s the idea, no text, really minimal, if you can’t write an idea in a tweet it’s not complex)
- Why will people care? Realistically what will people do?
- New media vs old media 9What you can do with snapchat, Facebook live etc rather than a print of TV ad, how an idea works on TV ads and social media and more, more people are looking at their phones than at billboards)
- More creative entrepreneurs (Volvo lorries killing cyclists product, working on THE HATCH at the moment)
- Don’t be afraid to tackle (redesign/think of new ideas for) brands agencies already work for
Getting a placement:
- Go to events - talk to people, be brave
- Keep your eyes peeled
- Go to book crits (advertising thing)
- Action feedback - do work and act on feedback given, this shows willing - agencies won’t chase you
- Don’t wait until graduation to do placements
- There are so many agencies, so many different types of agencies, not just big names. The more you get around and try the more you know what’s right for you
IRIS POTENTIAL - jobs/placements at IRIS
Turning a placement into a job:
- Be productive - don’t just do what you’re asked to do
- Have a voice - stand up for your idea
- Recruiters - get in touch - watch out
- Make friends - people are nice. Be nice
- If you don’t know what you’re doing just ask
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