Studio 12 - Claire
- Started in 2002
- Wanted to create a studio that's accessible to all
Objectives:
- Engage young people in Leeds
- Try and use library collections in their work
- Empower lifelong learning for people - self taught projects - they're just there for support
Projects:
- Writing Britain - British Library partnership
- Women in Music - DJ's from BBC1 extra
- Words First - BBC1 extra and Roundhouse London
- Breeze Arts Festival - teach young people about film, how to film, edit, conduct an interview
- Leeds Zine - submit your work to Leeds Zine to be featured in it. Help people in Leeds access design and help their literacy skills
- They adapt and improve people's show reel
- Partner with Business & IT Centre in Leeds Central Library. Offer business advice, copyright advice etc
Buttercrumble - Abigail & Chloe
Key values:
- Smile
- Foundations
- Collaborations
- Social Enterprise - growth in community/environment. Change for better..
- Over half the briefs they get are from social media - connect to other people as well as designers - best way to get work
- Got involved in the Doedemee project, and designed a book cover and were exhibited
- Leeds Indie Food Fest '17 - running a workshop
- Make your own projects - make your own opportunities
- The Old Red Bus Station '17 - Get people to see their work who wouldn't normally
- Kirkstall Arts Trail - they were on the committee, and designed marketing for it and even though it was a voluntary role it lead to paid work
- Garforth Zine workshop and festival
- COLLABORATE ******
How to collaborate/get involved in social enterprise:
- Personalise (do research into company)
- Contribute (what can you offer the company)
- Excite (be passionate)
YCN - You Can Now
- YCN is a curated, creative network
- Membership based network
- Based in Shoreditch, London
Individual Members
- Students
- Art directors
- Film makers
- Illustrators
- Animators
- Offers ongoing professional support
Company Members: Brands
- Lush
- Converse
- Greenpeace
- Adidas
- RedBull
- Britvik
- Fujifilm
- Insights and intelligence - research
- Work with creative director and head of marketing mainly
Sourcing talents
- Commission illustrator/photographer
- Look for a new branding etc agency
Company Members: Agencies
- BBH
- Pentagram
- Big agencies
- Small agencies
- Connect with new clients
- Learning and development - what you want to know more about, personal and professional development
- Thriving events calendar for members
Part Two: YCN Student Awards
- Started in 2001
- Range of brands with briefs
- Entrants judged by people who set the brief
- You can get an internship if you win
- Guest speakers at the awards ceremony
- You get your work exhibited
- Your work is published in the YCN Annual
- Commended work
- Huge value in the thinking behind your work - not just the design process. Research - target market, audience
- Push a brief. Do more than it asks for
- They like research surveys
- They choose brands that have a charity focus
- They choose a range of different brands from different sectors
- They choose brands that value creativity and are interesting and passionate
Harrogate Water/Thirsty Planet
- Harrogate water is a family owned business
- Harrogate town has a heritage of water. It was the first British spa town. Britains oldest bottled water is from Harrogate.
- Bottled water is in growth by 9%
- Soft drinks are in decline
- Tea and coffee are flat lining
- Harrogate Water is in growth by 30%
- Considerate branding, big on integrity
- They're very environmentally efficient
- Harrogate Water started in 2002
- In 2007 sister brand Thirsty Planet was born
- They've given 1.3 million people access to clean water in Africa due to their work
- Thirsty Planet has a fixed donation for each bottle of water sold, so a specific donation is guaranteed
- Thirsty Planet works with PumpAid. 95p out of £1 of donations made to PumpAid goes directly into their work (not paying for marketing)
- Thirsty Planet was ASDA's product of the year when it first came out. The credit crunch had a big impact
Goals:
- Be the number 1 charity water
- Want Thirsty Planet to stand up to big name 'marketing' water
- The Power of Positive Drinking (Thirsty Planet tag line)
- 18-40 females are the people buying the most bottled waters
- Rebrand of Thirsty Water to attract the right target market and give off the right appearance
Parallel Brands:
- Innocent
- Yorkshire Tea - rainforest alliance
- Velvet toilet paper - planting trees
- Biggest challenge is availability - nobody wants to hold stock as it's costly
Summary
These visiting professionals were really interesting to listen to talk, as they all covered different important topics.
Studio 12 was really interesting as I wasn't aware that a facility such as that is available or would even exist, and it was really refreshing listening to the support they're giving young people.
The Buttercrumble talk was so useful and it showed me the impact of social media and connecting with not only creatives but local businesses in getting work and getting your name known, which was really useful as I only connect with other creatives at the moment.
The YCN talk was great to hear the work they do outside of the Student Awards, as I didn't realise they supported creatives as well, and provided a platform for brands and individuals to meet and collaborate, which may come in useful in the future once graduating.
The Harrogate Water/Thirsty Planet talk was useful and I didn't realise the work they do with charities, and is a huge part of their business, so this has taught me to look more into a brand you are working with beyond what it sells and looks like, as they may be involved in thing syou don't immediately realise.
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