Create a new nootropics brand, choosing 3 products (types of nootropics) that fit within your chosen target market. There is no budget to work to. You should work in teams of 3 or 4, and will present your final branding and product in a 25 minute presentation.
Considerations
Who is your target audience? Why should customers believe in and buy your product? What’s the big idea behind your brand? How does it connect with the audience, how does it make them feel? What does it say about your brand ethos? Does your brand stand out/is it memorable?
You should also consider the physical structure of the brand, what will the nootropics go in? Is it a tub, a packet, a sachet?
You should also consider how the range fits together, how do you differentiate between the 3 nootropics? You should think about the whole pack, the voice/body copy, the pack information, even the bar code.
Mandatory Requirements
Design boards summarising the design process
Blog posts detailing the design process
Brief evaluation
Deliverables
3 pack designs for the nootropics
A website design
Deadline
14th March 2017
Timescale
4 weeks
My understanding of the brief
I understand I have to work in a group of 3 or 4 people, to create a nootropics brand for 3 types of nootropics for a specific target audience. The brand assets should include packaging for the 3 types of nootropics, a website, and any additional material we feel is fit. We should consider the target audience carefully in the creation of the brand, to ensure the brand is purposeful.
Aims
- To work effectively as a group
- To develop my packaging design skills
- Experiment with a more commercial piece of design
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