This is a really great website and product where you can build your own grocery shopping list from a selection of products, or create your own product, and each product has a little illustration of the product itself on it, to help your child identify the product if they don't know what it looks like from the name alone. You can then print off the finished shopping list for your child to tick things off and collect the items on the list as you go around the supermarket. You can also buy a clipboard and matching pen to go with the shopping list print out, so your child feels more professional like they're actually helping with the shop rather than tagging along. The Trip Clip also produces checklists and puzzles/games for a whole range of different types of activities to make your child feel more productive and to help them complete tasks they wouldn't normally like doing.
HMKM - Hyundai Department Store - South Korea
The shot of the deli in Hyundai Department Store includes these bold green stripes around the food stands. This could be a really great idea to colour code certain food groups within the supermarket, not necessarily on how healthy they are, but to make it easier for children and parents to find certain food groups if they just look for the colour coding. For example dairy could be blue, fruit and veg green, meat purple, backing orange etc. A little bit like the dewey decimal system for library organisation, in which books are grouped on themes, food could work in the same way but using colours instead of numbers, perhaps different shades of a colour for the sub groups, in the same way the dewey decimal system uses a series of numbers, decimals and letters to divide each category into sub categories.
Children's shopping trolley
This shopping trolley incorporates a 'car' for a child to sit in so they can pretend they are driving whilst the parent goes round the supermarket. This is a really great idea that should keep the child entertained throughout the supermarket, however it doesn't give them the opportunity to learn anything about the food shopping experience, such as what foods are healthy or not. It would also only work if you have one child with you, if you have more than one there may be fights over who gets to sit in the 'car'.
This is a miniature shopping trolley designed for children, so they can push a trolley alongside their parents, helping to collect or push along the food products. This is a much more effective example of play for learning, as the children are playing at being adults and going food shopping, mimicking their parents actions, whilst they are also learning about what foods their parents are buying, perhaps the prices of the items as well. This gives them the chance to be a much more active participant in the food shopping experience, along with giving them the chance to learn about the food as they go along as well, which will benefit them as they turn into adults themselves, making them much more knowledgable and independant.
Buro Uebele Visuelle Kommunikation
innsbruck exhibition centre signage system, innsbruck 2012
"a signage system that draws on the forms, colours and formats of flag design"
This signage system, although not designed for children, uses colours to differentiate between the different types of areas of the building. This is something that could be applied to supermarket way finding in regards to the different types of food such as dairy, meat, cereal etc. The colours could then be applied to floor way finding or other elements of the supermarket for the children to enjoy and interact with more, whilst still helping parents find certain products.
landesbank baden-württemberg floor designation hochhaus am pariser platz, stuttgart 2005
'the figures that make up the number of each floor are combined in graphic patterns that decorate the curving walls'
Source: Buro Uebele Visuelle Kommunikation (2012) 'Innsbruck Exhibition Centre Signage System' [Online] Available from: http://www.uebele.com/en/projekte/orientierungssystem/messe-innsbruck.html#1 [Accessed 3rd December 2016]
This way finding system uses the floor numbers of the Landesbank Baden-Wurttemberg, Pariser Platz, Stuttgart to create an interesting pattern on the rounded walls of each floor, so you know what floor you're on, but also are exposed to an interesting 'wallpaper'.
This idea could be used in a supermarket setting, in that each food section could have a representative image, and this image used in some way to guide you to the section in the supermarket, whilst also providing entertainment for children.
Source: Buro Uebele Visuelle Kommunikation (2005) 'landesbank baden-württemberg floor designation hochhaus am pariser platz' [Online] Available from: http://www.uebele.com/en/projekte/orientierungssystem/lbbw.html#1 [Accessed 3rd December 2016]
Hiromura Design Office Inc.: National Museum of Emerging Science and Innovation, Tokyo, Japan
This is a really interesting way finding system, as it is placed on the floor, so as to not intrude into the exhibits space. This could be effective in a supermarket as an additional guiding system, however as standalone way finding I am not convinced it would work as supermarkets are often crowded so you would have to be on top of the way finding to read it clearly, and stopping the the middle of an isle to read the way finding would cause a lot of anger amongst shoppers. Isles also prevent you from being able to see where a certain section is as you can't see through them, and supermarkets aren't one open space like an exhibition space would be. If this way finding system was produced on a supermarket floor almost as low quality screens, they could easily be adapted to show different images for children to follow, perhaps the lights were sensitive to touch so when someone trod on one of the spaces, when they trod illuminates in the shape of the place they touched. This could be quite interesting, however it may incite children to start touching the floor with their hands which isn't exactly clean.
"As floor signs need to display information as succinctly as possible, rooms are identified by pictograms and letters." (UEBELE, 2007, p.190)
(UEBELE, A. (2007) 'Signage Systems + Information Graphics' London: Thames & Hudson)
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