The final outcome of this really stuck me as fulfilling all of Harrison's requirements for this brief. It is bold, clean, contemporary, uses non pastel colours, and it just has something to it that makes you really inspired. Showing the different stages on Behance as well also showed the processes Clarke went through to get to the final stage, and made the final outcome look more realistic as something I could produce myself.
This style of design would also lend itself really nicely to paper cut, as you would still have the bold lines and colours, but would get some great shadows with experimental lighting.
The Advent 2013, by Avnish Panesar
This advent calendar uses the same bold colours, simple lines and shapes to create a very clean, modern appearance. Panesar uses one image for each day of December up until Christmas, so it has much more of a counting down theme to it than Clarke's, which creates much more of a sense of build up and excitement. However as this is for a property development business, not children, does it really need to build up a sense of excitement? Adults just want the chocolate and to feel as though they're celebrating Christmas looming ever closer. I don't have the measurements of the boxes or any of the advent calendars box placings, except for the dimensions of the advent calendar itself, so to design a box for each day would be difficult.
Shape Christmas 2013, by Rui Almeida
This is a really interesting paper cut design by Almeida for a digital advent calendar. It was one of 25 images that formed a collective digital advent calendar. What is different about this design is that it doesn't automatically scream Christmas at you, but more so winter and forests and cold. Paper cut has been used beautifully to create a sense of moving up the mountain, with the moon almost as a prize for getting to the top. Being a triangle shape with the moon at the tip, this also reflects a christmas tree kind of image, the moon replacing the star that sits atop the tree. This is a more subtle hint at Christmas that still achieves clean, bold, modern imagery, whilst not appearing cheesy in the slightest. My only negative point about this piece is with the background being so dark (of course this reflects a starry night), it does give the piece a bit of a dark and dreary feel.
Advent of Santa, by Yoosung Kim
Although this type of advent calendar wouldn't be feasible for this brief, it is such an interesting and inspirational idea. You take the start block out of the front of the calendar and push it in the left side, then out the right side the number 1 block pops out, which you place in the front of the calendar. Each block contains a wedge of chocolate. As you put used blocks in the left side of the calendar, this pushes santa along so that by day 25, he is away from the woods and inside his house, and you know it's Christmas Day.
It is all made out of paper so it is 3D and can sit on your desk or chest of drawers. The colours used, although pastel, sat in front of a dark colour make everything seem white and glistening and very clean. The design of the figures and set are also very minimalist and clean, making it look like a very contemporary Christmas.
Advent Numbers, by Adam Pinheiro
These are a very numerical take on the advent calendar, one which is perhaps more advertising the designer rather than Christmas, as Pinheiro's name is featured in both these numbers. However this idea shows a fun way to reinvent Christmas foods into numbers, counting down the days to Christmas. This has a similar feel to typogateux which is run at Christmas time at LCA, where we have to create a christmas themed edible type.
Advent Calendar, by Sarah Robbins
This is a similar idea to typogateux and Pinheiro's advent calendar, in that the numbers 1-25 are made up of Christmas related things, whether than be ribbons, holly, cranberries, presents, even tinsel. This illustrates what Christmas really consists of, and for the most part it isn't the presents under the Christmas tree. This makes Christmas feel rather homely. However, homely isn't what we're after for this brief, clean, modern and bold are the key aspects. The main number that struck out to me was "9", which has a lot more of a graphic, modern aesthetic being made out of candy canes.
Evaluation:
This research has been really beneficial to me to see what different advent calendar ideas there are out there, rather than the standard Cadbury's or Disney designs. From this research the idea that has stuck with me throughout is the first "twenty five" lettering design, which just has a whole pop to it that I'd love to experiment with that style using paper cut, possible adding slight extra elements to make it more Christmassy. The next stage will be to experiment with lettering, and what exactly I want the advent calendar to say.
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