1 x competition brief (D&AD, YCN, ISDT) (don't have to write these briefs but research into the "type" of briefs these companies set)
1 x collaborative brief - person external to the course
1 x collaborative brief - person on the course
1 x live brief
1 x research brief (can be informed by previous/current COP question)
5 x other briefs of our choice
Live/Competition Briefs:
Harrison Calendar Design
Deadline: 5th October 2016
One of the north's leading property development business (S Harrison Developments Ltd) are in need of a bold, clean and modern advent calendar design on a 1:1 ratio. The advent calendar will be well distributed and the winning design will get £100.
For the design, we are wanting a contemporary Christmas themed advent this year; that would be described as bold, clean and modern. If colours, are too pastel, it wouldn’t work as well when reproducing. As per the previous ones, 2015’s stood out more than 2014’s.
Dimensions of the previous advent calendar were:
20.5cm x 20.5cm
So, basically the design needs to be square and we can scale from that.’
They only have a jpeg of their logo, but they are working with external PR agencies so if too pixelated potentially leave space for where you imagine the logo to be placed etc.
2014 design:
2015 design:
2015 design:
First Utility
Registration of Interest: 5th October 2016 (email alec.stanwell@first-utility.com)
Deadline: 12th October 2016
Exhibition and Deadline: 24th October 2016
3 x £1000 prizes are up for grabs. First Utility would like to use art to engage people about looking at the best energy tariffs for them
Can you help save Yorkshire households hundreds of pounds a year and earn £1000 for yourself?
First Utility, the UK's biggest energy challenger brand, would like to use art to engage people about the great energy rip off and encourage them to take action. And we need your help.
Background:
The UK energy market works really well for a minority few, but is broken for the vast majority.
Those who shop around routinely save around £300 a year off their gas and electricity bills, whereas those who don't are being taken for a ride by the big energy firms and being ripped off.
So it's in the interest of the big energy firms to keep their customers disengaged, encourage them to stay put and leave them unaware of any potential savings. That's why they don't communicate to customers very often and do all they can to keep details of cheaper gas and electricity plans hidden.
And they have been very successful: almost 70% of households don't shop around and are therefore paying way too much. These customers are typically on what's called the Standard Variable Tariff, without realising it's actually the worst tariff they can be on.
In Yorkshire, the average saving for those who switch from the biggest energy firm in the region to First Utility is £327 a year - and it takes less than 10 minutes. Yorkshire as a whole is overpaying by a whopping £310 million a year.
We think that is plain wrong.
The problem is that because most customers don't think about energy (it's perceived as a boring topic), many of them are not taking advantage of the savings. And that's just how the big firms like it.
We are trying to wake Yorkshire up to the savings and encourage more households across the country to switch their supply and save money. We want to expose the great energy rip off and make more people aware of the savings they should be getting.
Challenge:
We are launching a competition to find the best piece of engaging, attention grabbing piece of art which can be exhibited in a prominent public location to highlight the savings available and raise awareness of the energy overspend issue in Yorkshire.
You are invited to present an idea(s) to First Utility who will judge the entries on artistic merit, interpretation of the brief and ability to meet the brief objective.
The best three entries will receive a £1000 prize and have their work exhibited.
Why get involved?
First Utility is embarking on a high profile national media and lobbying campaign to change the energy industry for the better. Getting involved will:
- See the winner have their work publicly displayed and promoted via regional and national media and social media.
- Give students real world experience of working on a live corporate brief to achieve a meaningful business and social outcome.
- Support an ongoing campaign to mend a broken energy market which disadvantages those who can least afford it.
- Give students the chance to earn £1000 for the best three entries
Timeframe:
Initial registration of interest deadline: 5th October
Submission Deadline: 16th October
Exhibition: w/c 24th October
How to get involved:
For questions and to submit your initial registration of interest please contact Alec Stanwell at alec.stanwell@first-utility.com or 07703187852
Small print:
Entries to the competition will allow First Utility and the Leeds College of Art the right to use the entries on promotional material including print, websites and on social media.
The JWT 'Yes' Awards
Awards are judged at three key points over the year:
- Autumn Awards (Entries between Sept-Dec)
- Spring Awards (Entries between Jan-April)
- Summer Awards (Entries between May-July)
At the end of each season, CDs from J. Walter Thompson will judge the entries and pick one winner and several runners up. The winner will also be offered a placement at J. Walter Thompson.
During the Yes Awards end of year party, an overall winner from across the year will be selected for the 'Big Fat Yes' Award and get a permanent job at J. Walter Thompson.
Who will be judging?
J. Walter Thompson has a number of creative directors from all walks of advertising life who will be judging the awards. We'll be introducing our team of judges each season, so why not follow YES Awards on Twitter and Facebook to find out more about what the team will be looking for and what floats their boat.
It's FREE to enter. Find out how.
1) You don't have to do anything new, but the work must be your own. Not linked with an agency or any other awards.
2) You can be a single person or a team.
3) You must be pre or post graduate who has not been employed in the advertising industry.
4) You can enter an idea in any media but submissions should be uploaded in the form of a video link or image. If it's not highly finished, don't worry. Just give us what you feel gets the idea across best.
5) J. Walter Thompson will announce final dates for entry on the Yes Awards Facebook page (which will align with University end of term dates).
RSA Student Design Awards
Favourites:
The Good Life 2.0
"Use design to empower people to better prevent, detect, treat and possibly reverse lifestyle-related health conditions."
Deadline:
18 January - 8 February 2017 4PM £25 early bird deadline
8 February - 8 March 2017 4PM £35 final entry deadline
Challenge and scope:
2015 was the first year that more people in the world died from chronic diseases - such as heart disease, stroke, cancer, chronic respiratory disease and diabetes - than from communicable diseases. These chronic diseases are now a growing issue in all countries of the world and threaten to overwhelm existing healthcare systems, societies and economies. Cardiovascular diseases (eg heart attacks and stroke) account for 17.5 million deaths annually, followed by cancers (8.2 million), respiratory diseases such as asthma (4 million), and diabetes (1.5 million).
There are a number of behavioural risk factors that contribute to chronic diseases, including poor diets high in salt and sugar, low levels of physical fitness and long periods of inactivity, smoking, and alcohol consumption.
This brief therefore asks you to design a product, service, campaign, or system that facilitates positive lifestyle behaviours in daily life, which will help people to:
- Better prevent the onset of lifestyle-related chronic conditions by modifying lifestyle behaviours like reducing alcohol intake, eating more healthily or increasing physical exercise; or,
- Detect these conditions earlier so that they may be treated and potentially resolved; or,
- Live longer and enjoy a quality of life through more effective or more personalised treatment for those living with lifestyle-related health illnesses.
Your solution should have mainstream appeal and something that could become part of popular culture. When designing your solution, please bear in mind the incentives for people to use it or buy it aside from simply wanting to improve their health.
Behavioural economists have shown that awareness of the right thing to do doesn’t necessarily convert into changed behaviour; for example, a survey showed 85% of people know we should eat five portions of fruit and vegetables a day, but only 47% reported eating five or more portions of fruit and vegetables on the day before. As such, you are encouraged to think about how we can positively encourage lifestyle behaviour changes through gamification and other ‘hooks’. It is important to remember that our lifestyles and behaviours are profoundly influenced by what our friends are doing, the way the environment around us is designed and options that are more prominent, cheap or convenient. Equally, behaviour change solutions that are imposed on people are often less popular and successful than those which the user finds genuinely appealing and willingly choses.
As part of your response, you are also asked to think about the commercial realities and business value of your proposal – successful submissions will not only present a compelling design solution but also business opportunities with consideration for revenue generation and new business models.
You may want to consider the rise of wearable technologies and self-generated data (the ‘quantified self’) that allow people to track their food consumption, activity and more, and how these devices could be better used to encourage people to change their behaviours when living with a long-term condition and improve their health. You are invited to think broadly about the contributing factors to the prevention of lifestyle-related conditions, including overall nutrition, mental health, quality and quantity of sleep, exercise and more. As part of your research, you should think about:
how socioeconomic factors such as an ageing population, increasing urbanisation, and globalisation impact the rise and management of chronic diseases?
what are the obstacles to changing behaviours toward healthier lifestyles?
what are the barriers to patient activism and at-home care for those living with chronic diseases?
how do motivation, confidence, stress and other psychological factors affect people’s attitudes to driving their own care?
what are the human factors that influence the adoption of healthcare solutions
how can patient safety, satisfaction and dignity be incorporated into new solutions?
Your response should be built on strong human-centred research and insights, but the power of intuition should not be underestimated. Solutions from all disciplines are encouraged and welcomed, but proposals should be holistic in nature and entrants should bear in mind the offline and online incentives for people to drive and manage their own prevention and/or care for long-term health conditions.
Philips will generally be looking for proposals that are feasible within five to six years, and successful entries will substantiate the near-term feasibility within the submission.
For the purposes of illustration, the following would all be viable responses:
a behaviour change product or service that facilitates living a healthier lifestyle to prevent the onset of lifestyle-related illnesses
a service which, when a condition is detected early, supports people in adapting to a new and better lifestyle
a new product or tool that enables patients to administer their own treatment
a redesign of an existing product or service that brings it outside of medical institutions
a campaign or intervention aimed at changing behaviour around care
a new community-driven service that reduces health risk factors
an activity people can take part in that positively impacts on their health
a gamified approach to patient care management
… and many others are possible.
Awards:
There are two awards available for this brief:
1) Philips Award of £2500
2) RSA Fellows' Award of £1250
Philips is also seeking to offer paid placements for the winning entrant/s; this will be decided at Philips’ discretion.
Judging criteria
There are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria:
Social and environmental benefit – how does your design benefit society and/or the environment?
Research and insights – how did you investigate this issue? What were your key insights?
Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result
Commercial awareness – does your journey make sense from a financial point of view? What is the competitive environment your solution would sit within?
Execution – we are looking for a design that is pleasing and looks and feels well-resolved.
Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights
Submission requirements
All entries must be submitted through our online entry system.
As you prepare your submission, please ensure that:
you do NOT include your name, university/ college or other identifying marks anywhere on your submission
none of your submission files exceed 10MB – this is the maximum size for each individual file / board when you submit online
The submission requirements are:
1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description
1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution
4 x A3 PDF Boards Outlining Your Proposal 4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges
10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)
Optional YouTube / Vimeo + website links Please note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards
Sponsored by Philips
Agile Ageing
"Design a way to increase and maintain mental agility and ‘brain power’ in older age."
Deadline: The Good Life 2.0
Challenge and scope
This brief looks at the role of design in addressing some of the complex challenges, and the exciting opportunities, presented by an ageing population. In particular it asks you to address how older people can increase their mental agility, and in turn enhance their overall wellbeing, for longer and more fulfilling lives.
There are some longstanding negative assumptions around mental agility in older adults, including a prevailing notion that the brain, mind and memory are on a hopeless, one-way deteriorating track in older age and there’s not much we can do about it. These misguided assumptions can in turn negatively influence behaviour, and cause people to abandon attempts to keep a healthy mind and body in their older years.
It’s true that ageing impacts on cognitive skills, but recent studies have shown that the ageing brain can continue to function actively and effectively if we recognise its needs for challenge, nutrition, exercise and more. In their book Use it or Lose it, Bragdon and Gamon (2000) show that the effects of ageing on the mind can be slowed and even reversed if we proactively engage in certain behaviours, just as muscle mass can be increased and rebuilt through specific training and activity.
With this in mind, how can people can be encouraged to maintain and even increase their mental agility in older age? Experts have suggested a range of factors that can increase mental agility, including:
Staying mentally active – this is essential to keeping your memory sharp and your brain in the best shape possible. The more you activate, train and test your brain the better it will perform and keep your neurons firing with clear, strong signals. There are lots of activities that can help with this, such as crafting, reading, puzzles, memory games and brain teasers, and mastering new skills (such as a language or learning to dance) stimulates the brain and creates new pathways. Novelty and variety are also important in maintaining an ageing brain – mixing up activities as well as everyday habits helps the mind to stay sharp
Eating and nutrition – there are certain foods that are good for your cognitive functions, and food with relevant nutrients can help to deliver eating habits that support brain functions. Convenience and taste also matter – healthy food is healthy only if people actually eat it. Eating with others also increases social interaction (see below), and food has been shown to taste better in good company than eating alone
Exercising and healthy lifestyles matter – in fact, they positively affect the brain in many ways. Exercise pumps more oxygen to the brain, aids the release of hormones which aid the growth of brain cells, and stimulates brain plasticity. Indirectly, exercise improves mood and sleep, and reduces stress and anxiety
Social interaction – social interaction stimulates the mind and boosts wellbeing. Research has shown that staying socially active and maintaining interpersonal relationships is an important factor in maintaining good physical and emotional health as well as cognitive function, although things like retiring, moving into a new home, and friends passing away can often make this more of a challenge as people get older.
This brief asks you to design something that helps people to embed behaviours that will maintain and increase ‘brain power’ and improve the quality of mature years. Remember that behaviour change solutions that are imposed on people are often less popular and successful than those which the user finds genuinely appealing and willingly choses – with that in mind, make sure you think about the incentives for people to engage with your solution, and beware of being patronising.
The format of the designed solution is completely flexible – for the purposes of illustration only, the following would all be viable responses:
an innovative product or game that stimulates the brain in new ways
a scheme, activity or event people can take part in
a campaign that targets people’s behaviour around the ageing brain
a new or re-imagined food or lifestyle brand
an environment or service that provides appealing opportunities for social interaction and/or facilitates mental stimulation
Your solution may incorporate many of these elements – and many others are also possible
Awards:
There are two awards available for this brief.
"Design a way of ensuring that mothers and children in emerging markets have the greatest chance of survival in pregnancy and birth."
"Design a way to increase and maintain mental agility and ‘brain power’ in older age."
Challenge and scope
This brief looks at the role of design in addressing some of the complex challenges, and the exciting opportunities, presented by an ageing population. In particular it asks you to address how older people can increase their mental agility, and in turn enhance their overall wellbeing, for longer and more fulfilling lives.
There are some longstanding negative assumptions around mental agility in older adults, including a prevailing notion that the brain, mind and memory are on a hopeless, one-way deteriorating track in older age and there’s not much we can do about it. These misguided assumptions can in turn negatively influence behaviour, and cause people to abandon attempts to keep a healthy mind and body in their older years.
It’s true that ageing impacts on cognitive skills, but recent studies have shown that the ageing brain can continue to function actively and effectively if we recognise its needs for challenge, nutrition, exercise and more. In their book Use it or Lose it, Bragdon and Gamon (2000) show that the effects of ageing on the mind can be slowed and even reversed if we proactively engage in certain behaviours, just as muscle mass can be increased and rebuilt through specific training and activity.
With this in mind, how can people can be encouraged to maintain and even increase their mental agility in older age? Experts have suggested a range of factors that can increase mental agility, including:
Staying mentally active – this is essential to keeping your memory sharp and your brain in the best shape possible. The more you activate, train and test your brain the better it will perform and keep your neurons firing with clear, strong signals. There are lots of activities that can help with this, such as crafting, reading, puzzles, memory games and brain teasers, and mastering new skills (such as a language or learning to dance) stimulates the brain and creates new pathways. Novelty and variety are also important in maintaining an ageing brain – mixing up activities as well as everyday habits helps the mind to stay sharp
Eating and nutrition – there are certain foods that are good for your cognitive functions, and food with relevant nutrients can help to deliver eating habits that support brain functions. Convenience and taste also matter – healthy food is healthy only if people actually eat it. Eating with others also increases social interaction (see below), and food has been shown to taste better in good company than eating alone
Exercising and healthy lifestyles matter – in fact, they positively affect the brain in many ways. Exercise pumps more oxygen to the brain, aids the release of hormones which aid the growth of brain cells, and stimulates brain plasticity. Indirectly, exercise improves mood and sleep, and reduces stress and anxiety
Social interaction – social interaction stimulates the mind and boosts wellbeing. Research has shown that staying socially active and maintaining interpersonal relationships is an important factor in maintaining good physical and emotional health as well as cognitive function, although things like retiring, moving into a new home, and friends passing away can often make this more of a challenge as people get older.
This brief asks you to design something that helps people to embed behaviours that will maintain and increase ‘brain power’ and improve the quality of mature years. Remember that behaviour change solutions that are imposed on people are often less popular and successful than those which the user finds genuinely appealing and willingly choses – with that in mind, make sure you think about the incentives for people to engage with your solution, and beware of being patronising.
The format of the designed solution is completely flexible – for the purposes of illustration only, the following would all be viable responses:
an innovative product or game that stimulates the brain in new ways
a scheme, activity or event people can take part in
a campaign that targets people’s behaviour around the ageing brain
a new or re-imagined food or lifestyle brand
an environment or service that provides appealing opportunities for social interaction and/or facilitates mental stimulation
Your solution may incorporate many of these elements – and many others are also possible
Awards:
There are two awards available for this brief.
Fazer Award of £2500
Paid placement at Waitrose in the graphic design team
Remuneration: £2500
Duration: 8 weeks
Location: Waitrose Headquarters, Bracknell, Berkshire
The winning entrant will have the opportunity to work in the small but highly productive graphic design studio at the business headquarters in Bracknell, Berkshire. The placement will provide real working experience and the student can expect to complete more than one piece of published work. This will involve taking the brief, presenting their own creative work and managing production, which will include commissioning and art directing photography, illustration and artwork. The scope is varied and covers own label packaging, promotional brochures, magazines, corporate identity and more.
Judging criteria
There are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria:
Social and environmental benefit – how does your design benefit society and/or the environment?
Research and insights – how did you investigate this issue? What were your key insights?
Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result
Commercial awareness – does your journey make sense from a financial point of view? What is the competitive environment your solution would sit within?
Execution – we are looking for a design that is pleasing and looks and feels well-resolved.
Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights
Submission requirements
All entries must be submitted through our online entry system.
As you prepare your submission, please ensure that:
you do NOT include your name, university/ college or other identifying marks anywhere on your submission
none of your submission files exceed 10MB – this is the maximum size for each individual file / board when you submit online
The submission requirements are:
1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description
1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution
4 x A3 PDF Boards Outlining Your Proposal 4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges
10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)
Optional YouTube / Vimeo + website links Please note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards
Sponsored by Fazer
Awards
There are two awards available for this brief.RBS Award of £1500Paid Placement at NCR
Remuneration: £4600 (£3600 as wage and £1000 living away from home allowance)
Duration: 12 weeks
Location: Dundee, Scotland
The judging panel may decide on more than one winner and will allocate the awards accordingly. The judging panel may also award commendations.
In addition, all short-listed entrants will receive mentoring on their project and may be invited to the annual RBS Executive Team Lunch, Exhibition and Industry Networking Event in Summer 2017.
Sponsored by RBS
Remuneration: £2500
Duration: 8 weeks
Location: Waitrose Headquarters, Bracknell, Berkshire
The winning entrant will have the opportunity to work in the small but highly productive graphic design studio at the business headquarters in Bracknell, Berkshire. The placement will provide real working experience and the student can expect to complete more than one piece of published work. This will involve taking the brief, presenting their own creative work and managing production, which will include commissioning and art directing photography, illustration and artwork. The scope is varied and covers own label packaging, promotional brochures, magazines, corporate identity and more.
Judging criteria
There are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria:
Social and environmental benefit – how does your design benefit society and/or the environment?
Research and insights – how did you investigate this issue? What were your key insights?
Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result
Commercial awareness – does your journey make sense from a financial point of view? What is the competitive environment your solution would sit within?
Execution – we are looking for a design that is pleasing and looks and feels well-resolved.
Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights
Submission requirements
All entries must be submitted through our online entry system.
As you prepare your submission, please ensure that:
you do NOT include your name, university/ college or other identifying marks anywhere on your submission
none of your submission files exceed 10MB – this is the maximum size for each individual file / board when you submit online
The submission requirements are:
1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description
1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution
4 x A3 PDF Boards Outlining Your Proposal 4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges
10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)
Optional YouTube / Vimeo + website links Please note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards
Sponsored by Fazer
With additional support from Waitrose
Mind Your Money
"Design a way for people to improve their financial capability and manage their money better."
Challenge and scope
Managing money well can be hard. It means making ends meet day-to-day, responding to financial shocks such as reduced income (losing your job) or an unexpected expense (car breaks down), and putting aside money for the future.
Financial capability is more than just knowledge of abstract concepts; it is putting that knowledge into practice to manage money well. There are political and economic factors that shape people’s financial capability, but this brief asks you to address the social-psychological aspects that make it challenging for people to manage their money well.
Research from behavioural science shows that some of our natural human characteristics undermine our ability to manage money well. In a recent RSA report ‘Wired for Imprudence’, six of these ‘behavioural hurdles’ were identified as:
1.Cognitive overload. Having a lot on your mind impairs decision-making, and tends to result in selecting the simplest option, which is not necessarily the best one
2.Empathy gaps. Ever go for a night out with friends expecting to only spend a certain amount, and wake up the next morning realising you’ve spent double that? In the heat of the moment we sometimes spend very differently to what we want to spend when in a ‘cool state’, and it can be hard to predict by just how much
3.Optimism and overconfidence. Wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance
4.Instant gratification. It can be hard to wait for ‘something better’ in the future. Seeking instant gratification drives impulsive spending and can undermine long-term planning and savings
5.Harmful habits. When something becomes a habit it can feel like it happens automatically or mindlessly. This means there’s less consideration of whether you really want to do whatever the habit is, which can result in unnecessary spending. One such purchase probably won’t break the bank, but when it becomes habitual, the spending can add up
6.Social norms. We are heavily influenced by the actions of others, causing pressure to keep up with the Joneses and live above our means. Spending and consumption norms are often visible – think of a new phone or the latest fashion. But activities like contributing to a pension or taking out insurance plans are less visible and therefore less catchy
Additionally, with the increasing use of cards, contactless, and online transfers instead of cash, our spending and saving behaviour may be less salient. Using cash can be a more ‘painful’ way of spending and therefore more noticeable, potentially increasing our motivation to change our ways. The overall message here is that trends in how people use money may also affect financial capability. The medium matters.
For the purposes of illustration, the following would all be viable responses:
a product that make it easier to keep track of money, make ends meet, bounce back from nasty financial surprises, or save for the future
a system that improves engagement with financial institutions (banks) by improving trust or making it easier to engage
a tool or service to enable real time tracking of spending
a way to improve people’s financial skills
… and many others are possible.
Note the difference between knowledge and skills. In this case, ensure your design goes beyond just improving abstract knowledge, and really focuses on the practical application of that knowledge.
Mind Your Money
"Design a way for people to improve their financial capability and manage their money better."
Challenge and scope
Managing money well can be hard. It means making ends meet day-to-day, responding to financial shocks such as reduced income (losing your job) or an unexpected expense (car breaks down), and putting aside money for the future.
Financial capability is more than just knowledge of abstract concepts; it is putting that knowledge into practice to manage money well. There are political and economic factors that shape people’s financial capability, but this brief asks you to address the social-psychological aspects that make it challenging for people to manage their money well.
Research from behavioural science shows that some of our natural human characteristics undermine our ability to manage money well. In a recent RSA report ‘Wired for Imprudence’, six of these ‘behavioural hurdles’ were identified as:
1.Cognitive overload. Having a lot on your mind impairs decision-making, and tends to result in selecting the simplest option, which is not necessarily the best one
2.Empathy gaps. Ever go for a night out with friends expecting to only spend a certain amount, and wake up the next morning realising you’ve spent double that? In the heat of the moment we sometimes spend very differently to what we want to spend when in a ‘cool state’, and it can be hard to predict by just how much
3.Optimism and overconfidence. Wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance
4.Instant gratification. It can be hard to wait for ‘something better’ in the future. Seeking instant gratification drives impulsive spending and can undermine long-term planning and savings
5.Harmful habits. When something becomes a habit it can feel like it happens automatically or mindlessly. This means there’s less consideration of whether you really want to do whatever the habit is, which can result in unnecessary spending. One such purchase probably won’t break the bank, but when it becomes habitual, the spending can add up
6.Social norms. We are heavily influenced by the actions of others, causing pressure to keep up with the Joneses and live above our means. Spending and consumption norms are often visible – think of a new phone or the latest fashion. But activities like contributing to a pension or taking out insurance plans are less visible and therefore less catchy
Additionally, with the increasing use of cards, contactless, and online transfers instead of cash, our spending and saving behaviour may be less salient. Using cash can be a more ‘painful’ way of spending and therefore more noticeable, potentially increasing our motivation to change our ways. The overall message here is that trends in how people use money may also affect financial capability. The medium matters.
For the purposes of illustration, the following would all be viable responses:
a product that make it easier to keep track of money, make ends meet, bounce back from nasty financial surprises, or save for the future
a system that improves engagement with financial institutions (banks) by improving trust or making it easier to engage
a tool or service to enable real time tracking of spending
a way to improve people’s financial skills
… and many others are possible.
Note the difference between knowledge and skills. In this case, ensure your design goes beyond just improving abstract knowledge, and really focuses on the practical application of that knowledge.
Awards
There are two awards available for this brief.RBS Award of £1500Paid Placement at NCR
Remuneration: £4600 (£3600 as wage and £1000 living away from home allowance)
Duration: 12 weeks
Location: Dundee, Scotland
The judging panel may decide on more than one winner and will allocate the awards accordingly. The judging panel may also award commendations.
In addition, all short-listed entrants will receive mentoring on their project and may be invited to the annual RBS Executive Team Lunch, Exhibition and Industry Networking Event in Summer 2017.
Sponsored by RBS
With additional support from NCR
Judging criteria
There are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria:
Social and environmental benefit – how does your design benefit society and/or the environment?
Research and insights – how did you investigate this issue? What were your key insights?
Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result
Commercial awareness – does your journey make sense from a financial point of view? What is the competitive environment your solution would sit within?
Execution – we are looking for a design that is pleasing and looks and feels well-resolved
Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights
Submission requirements
All entries must be submitted through our online entry system.
As you prepare your submission, please ensure that:
you do NOT include your name, university/ college or other identifying marks anywhere on your submission
none of your submission files exceed 10MB – this is the maximum size for each individual file / board when you submit online
The submission requirements are:
1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description
1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution
4 x A3 PDF Boards Outlining Your Proposal 4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges
10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)
Optional YouTube / Vimeo + website links Please note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards
Happy Birth Day
Judging criteria
There are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria:
Social and environmental benefit – how does your design benefit society and/or the environment?
Research and insights – how did you investigate this issue? What were your key insights?
Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result
Commercial awareness – does your journey make sense from a financial point of view? What is the competitive environment your solution would sit within?
Execution – we are looking for a design that is pleasing and looks and feels well-resolved
Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights
Submission requirements
All entries must be submitted through our online entry system.
As you prepare your submission, please ensure that:
you do NOT include your name, university/ college or other identifying marks anywhere on your submission
none of your submission files exceed 10MB – this is the maximum size for each individual file / board when you submit online
The submission requirements are:
1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description
1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution
4 x A3 PDF Boards Outlining Your Proposal 4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges
10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)
Optional YouTube / Vimeo + website links Please note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards
Happy Birth Day
Challenge and scope
This brief asks you to propose design solutions that improve the quality of life for mothers and newborn babies in emerging markets, but more widely, it challenges you to understand more about the environment that these families are exposed to and the limited resources that are available. As such, this brief considers the wider scope of ensuring how the experience of birth and early parenthood can be enhanced by ‘frugal design’.
Frugal design is a term that describes simple, highly ingenious, environmentally sensitive designs that really make a difference to people who have low incomes and few resources, which is why frugal design can be so powerful in emerging markets. For reference, emerging markets are generally defined as countries that have some characteristics of a developed economy but do not meet the standards to be termed a ‘developed market.’
Your response might be a new product, a service, a campaign, educational material, an environment, or even a new method of doing something such as improving safety or monitoring – there are no restrictions on the type of solution as long as the design is based on a real, identified need.
In responding to this brief, you are encouraged to think about a range of questions to research and resolve, including, but not limited to:
Product Measurement
How can medicine product packaging and dispensers ensure more effective and accurate dosages? Ensuring an accurate dose of medicine to babies and children is an ongoing issue as parents can underdose or overdose if they don’t know the weight of their child and access to scales is limited. How can the weight of a child be determined simply? How might a product pack improve accurate dispensing in a way that is engaging and easy for everyone to understand?
Protect and Prevent
How can the risk of infection be reduced in newborn babies (including, for example, through the umbilical cord, which is a key route for infection with a newborn)?
How can you ensure that a baby is kept at an appropriate temperature through the first crucial six months in environments where temperature variations are frequent and severe?
How can you protect a child from exposure to risks such as mosquitoes?
Improve
How can the medical centre experience be improved? Medical centres in emerging markets can often be crowded, impersonal, intimidating spaces where mothers and babies have little privacy and often have to wait for hours to be seen. In addition, access to these centres can often mean a long walk from home for patients – are there opportunities for mobilising these?
You are encouraged to be adventurous with your ideas, but you should make sure there’s a real mother and/or newborn need behind your solution. You may want to start by choosing any emerging market country and start there; we are aware that you may be unfamiliar with all emerging markets. You can then begin designing and then check the viability of how your solution could be transferred to other emerging markets.
Most importantly, you are asked to:
Identify the real need/s of mothers and newborns (and you are encouraged to think about the role of fathers too!). Research is the key to this brief and if you can identify ‘nuggets’ of information from detailed research these will guide your innovative problem-solving
Think about the patient experience and also the healthcare professional’s limitations. Access to professional healthcare is limited in emerging markets and affordability is a real issue
Think about distribution. Look at a map of emerging markets (especially sub-Saharan Africa, and South Asia) to understand the distances and the fact that there are proportionally few ‘made up’ roads. The ‘last mile’ to the patient is often the most challenging. Solutions need to be robust for transport too!
Remember the importance of ‘inclusive design’–think about the mother/the baby/ the healthcare professional (and this includes things like noise/familiarity/trust etc)
Explore, challenge yourself and have fun
For the purposes of illustration only, the following would all be viable responses:
a reliable way to estimate gestational age of a foetus or weight of an infant, when there is no access to an ultrasound or scales
educational materials for mothers to understand how to ensure a healthy pregnancy and childbirth, and to recognise and manage infant infections
a new way to dispense a medicine (such as a dispersible tablet) to an infant
a medical device, app or dispensing product that capitalises on existing lifestyles, and takes into account the fact that the majority of people now have access to mobile phones
an innovative approach to give product information on a medicine (e.g. how to give the medicine, what side-effects there may be, when to seek further medical advice etc.) in regions where literacy may be poor
novel concepts for delivery of products and healthcare information to patients and healthcare workers in remote regions
...and many others are possible.
GSK particularly advises you to look at the World Health Organisation (WHO) Guidelines on postnatal care for mothers and babies, as well as additional resources, such as www. everynewborn.org - these can be found in the Toolkit.
Awards
There are two awards available for this brief.RSA Fellows’ Award of £1000Paid placement at GlaxoSmithKline
Remuneration: £3948
Duration: 12 weeks
Location: Hertfordshire
The judging panel may decide on more than one winner and will allocate the awards accordingly. The judging panel may also award commendations.
Sponsored by GSK
Judging criteria
There are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria:
Social and environmental benefit – how does your design benefit society and/or the environment?
Research and insights – how did you investigate this issue? What were your key insights?
Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result
Commercial awareness – does your journey make sense from a financial point of view? What is the competitive environment your solution would sit within?
Execution – we are looking for a design that is pleasing and looks and feels well-resolved.
Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights
Submission requirements
All entries must be submitted through our online entry system.
As you prepare your submission, please ensure that:
you do NOT include your name, university/ college or other identifying marks anywhere on your submission
none of your submission files exceed 10MB – this is the maximum size for each individual file / board when you submit online
The submission requirements are:
1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description
1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution
4 x A3 PDF Boards Outlining Your Proposal 4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges
10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)
Optional YouTube / Vimeo + website links Please note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards
Research led brief:
What do I want to research?
- sustainability
- environment
- deforestation
- human trafficking (taken film)
- refugees
- WW2, Hitler
- organ trafficking
- blood and organ donation
- midwifery
- architecture
- armed/emergency services (marines, royal navy, SAS, army, police, firefighters, ambulances)
Architecture:
- How has modernist architecture influenced current architecture trends?
- How can advances in architectural technology help make our everyday lives easier?
Midwifery:
- What does it take to be a midwife?
- What is a midwifes greatest challenges?
- A day in the life of a midwife ***
Blood and Organ Donation:
- How much of an impact can blood and organ donation make?
- How does blood and organ donation gather its donors? Campaigns/incentives.
- How does blood and organ donation work?
Human Trafficking:
- How do traffickers operate? Who, when, why, how?
- How can we/charities prevent trafficking?
Armed/Emergency Services:
- What is the role of ______?
- What different challenges/obstacles do women face?
- How does the training differ?
- What are the different challenges? - Mental, physical.
- What makes a good _____?
- What drives someone to become a ______?
- What challenges do veterans/retirees face?
- How can _____ encourage close friendships/team skills?
Screen Printing:
- Screen printed paper cut
- Movie poster (cliche)
- Show how screen printing can be effective in a digital age
- Screen print photography - for photo zine
- Screen print patterns, cut out, use as collage
- Water, rain drops, rainy England - fluid approach with screen printing
Paper cut:
- How can paper cut be used effectively as an outcome?
- Something NOT to do with sustainability
- Re-image a scene from a film (fairytale/disney, film poster, scene from a book)
- 3D model? - held in a glass case
- Create a book cover? Penguin Design Awards
- Produce a scene/window display
- Campaign material - breast cancer/charities
- Bold, eye catching
- Infographics
Mini photo zine:
- collaboration with photographer - use their photographs in a zine
- Plants (American, Portuguese, Brasilian)
- Brasil (culture, people, dress, nature - forests, plants, the sea, sand, beaches - shanty towns - gated communities, concrete country)
App design:
- To help people - be active, keep mind active
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