RSA Student Design Awards: The Good Life 2.0
"Use design to empower people to better prevent, detect, treat and possibly reverse lifestyle-related health conditions."
Deadline:
18 January - 8 February 2017 4PM £25 early bird deadline
8 February - 8 March 2017 4PM £35 final entry deadline
Challenge and scope:
2015 was the first year that more people in the world died from chronic diseases - such as heart disease, stroke, cancer, chronic respiratory disease and diabetes - than from communicable diseases. These chronic diseases are now a growing issue in all countries of the world and threaten to overwhelm existing healthcare systems, societies and economies. Cardiovascular diseases (eg heart attacks and stroke) account for 17.5 million deaths annually, followed by cancers (8.2 million), respiratory diseases such as asthma (4 million), and diabetes (1.5 million).
There are a number of behavioural risk factors that contribute to chronic diseases, including poor diets high in salt and sugar, low levels of physical fitness and long periods of inactivity, smoking, and alcohol consumption.
This brief therefore asks you to design a product, service, campaign, or system that facilitates positive lifestyle behaviours in daily life, which will help people to:
- Better prevent the onset of lifestyle-related chronic conditions by modifying lifestyle behaviours like reducing alcohol intake, eating more healthily or increasing physical exercise; or,
- Detect these conditions earlier so that they may be treated and potentially resolved; or,
- Live longer and enjoy a quality of life through more effective or more personalised treatment for those living with lifestyle-related health illnesses.
Your solution should have mainstream appeal and something that could become part of popular culture. When designing your solution, please bear in mind the incentives for people to use it or buy it aside from simply wanting to improve their health.
Behavioural economists have shown that awareness of the right thing to do doesn’t necessarily convert into changed behaviour; for example, a survey showed 85% of people know we should eat five portions of fruit and vegetables a day, but only 47% reported eating five or more portions of fruit and vegetables on the day before. As such, you are encouraged to think about how we can positively encourage lifestyle behaviour changes through gamification and other ‘hooks’. It is important to remember that our lifestyles and behaviours are profoundly influenced by what our friends are doing, the way the environment around us is designed and options that are more prominent, cheap or convenient. Equally, behaviour change solutions that are imposed on people are often less popular and successful than those which the user finds genuinely appealing and willingly choses.
As part of your response, you are also asked to think about the commercial realities and business value of your proposal – successful submissions will not only present a compelling design solution but also business opportunities with consideration for revenue generation and new business models.
You may want to consider the rise of wearable technologies and self-generated data (the ‘quantified self’) that allow people to track their food consumption, activity and more, and how these devices could be better used to encourage people to change their behaviours when living with a long-term condition and improve their health. You are invited to think broadly about the contributing factors to the prevention of lifestyle-related conditions, including overall nutrition, mental health, quality and quantity of sleep, exercise and more. As part of your research, you should think about:
how socioeconomic factors such as an ageing population, increasing urbanisation, and globalisation impact the rise and management of chronic diseases?
what are the obstacles to changing behaviours toward healthier lifestyles?
what are the barriers to patient activism and at-home care for those living with chronic diseases?
how do motivation, confidence, stress and other psychological factors affect people’s attitudes to driving their own care?
what are the human factors that influence the adoption of healthcare solutions
how can patient safety, satisfaction and dignity be incorporated into new solutions?
Your response should be built on strong human-centred research and insights, but the power of intuition should not be underestimated. Solutions from all disciplines are encouraged and welcomed, but proposals should be holistic in nature and entrants should bear in mind the offline and online incentives for people to drive and manage their own prevention and/or care for long-term health conditions.
Philips will generally be looking for proposals that are feasible within five to six years, and successful entries will substantiate the near-term feasibility within the submission.
For the purposes of illustration, the following would all be viable responses:
a behaviour change product or service that facilitates living a healthier lifestyle to prevent the onset of lifestyle-related illnesses
a service which, when a condition is detected early, supports people in adapting to a new and better lifestyle
a new product or tool that enables patients to administer their own treatment
a redesign of an existing product or service that brings it outside of medical institutions
a campaign or intervention aimed at changing behaviour around care
a new community-driven service that reduces health risk factors
an activity people can take part in that positively impacts on their health
a gamified approach to patient care management
… and many others are possible.
Awards:
There are two awards available for this brief:
1) Philips Award of £2500
2) RSA Fellows' Award of £1250
Philips is also seeking to offer paid placements for the winning entrant/s; this will be decided at Philips’ discretion.
Judging criteria
There are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria:
Social and environmental benefit – how does your design benefit society and/or the environment?
Research and insights – how did you investigate this issue? What were your key insights?
Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result
Commercial awareness – does your journey make sense from a financial point of view? What is the competitive environment your solution would sit within?
Execution – we are looking for a design that is pleasing and looks and feels well-resolved.
Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights
Submission requirements
All entries must be submitted through our online entry system.
As you prepare your submission, please ensure that:
you do NOT include your name, university/ college or other identifying marks anywhere on your submission
none of your submission files exceed 10MB – this is the maximum size for each individual file / board when you submit online
The submission requirements are:
1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description
1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution
4 x A3 PDF Boards Outlining Your Proposal 4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges
10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)
Optional YouTube / Vimeo + website links Please note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards
Sponsored by Philips
Collaborative Brief (internal to the course)
Roots Collaboration
Studio Brief
Following on from Level 4's PPP brief where we had to create a creative business (I created design studio Roots with two other peers, which focuses on analogue design techniques and getting back to the basics of design), I will be putting this business into action, collaborating with the two other peers in the business Roots on a design project which follows the fundamental qualities of Roots.
Mandatory Requirements
Analogue techniques must be used in the production of the outcomes, and we must strive to be as environmentally friendly as possible in all aspects of the design process. The outcomes must be minimal and to the point, and all members of the group must contribute equally, documenting both our own input in the project and how we have worked collectively as a studio. The volume of work must also reflect the amount of people participating in the project.
Aims
The aim of this brief is to put our business model into practice, and to see if Roots could be a viable business venture in the future.
Collaborative Brief (external to the course)
Happy Birth Day
"Design a way of ensuring that mothers and children in emerging markets have the greatest chance of survival in pregnancy and birth."Challenge and scope
This brief asks you to propose design solutions that improve the quality of life for mothers and newborn babies in emerging markets, but more widely, it challenges you to understand more about the environment that these families are exposed to and the limited resources that are available. As such, this brief considers the wider scope of ensuring how the experience of birth and early parenthood can be enhanced by ‘frugal design’.
Frugal design is a term that describes simple, highly ingenious, environmentally sensitive designs that really make a difference to people who have low incomes and few resources, which is why frugal design can be so powerful in emerging markets. For reference, emerging markets are generally defined as countries that have some characteristics of a developed economy but do not meet the standards to be termed a ‘developed market.’
Your response might be a new product, a service, a campaign, educational material, an environment, or even a new method of doing something such as improving safety or monitoring – there are no restrictions on the type of solution as long as the design is based on a real, identified need.
In responding to this brief, you are encouraged to think about a range of questions to research and resolve, including, but not limited to:
Product Measurement
How can medicine product packaging and dispensers ensure more effective and accurate dosages? Ensuring an accurate dose of medicine to babies and children is an ongoing issue as parents can underdose or overdose if they don’t know the weight of their child and access to scales is limited. How can the weight of a child be determined simply? How might a product pack improve accurate dispensing in a way that is engaging and easy for everyone to understand?
Protect and Prevent
How can the risk of infection be reduced in newborn babies (including, for example, through the umbilical cord, which is a key route for infection with a newborn)?
How can you ensure that a baby is kept at an appropriate temperature through the first crucial six months in environments where temperature variations are frequent and severe?
How can you protect a child from exposure to risks such as mosquitoes?
Improve
How can the medical centre experience be improved? Medical centres in emerging markets can often be crowded, impersonal, intimidating spaces where mothers and babies have little privacy and often have to wait for hours to be seen. In addition, access to these centres can often mean a long walk from home for patients – are there opportunities for mobilising these?
You are encouraged to be adventurous with your ideas, but you should make sure there’s a real mother and/or newborn need behind your solution. You may want to start by choosing any emerging market country and start there; we are aware that you may be unfamiliar with all emerging markets. You can then begin designing and then check the viability of how your solution could be transferred to other emerging markets.
Most importantly, you are asked to:
Identify the real need/s of mothers and newborns (and you are encouraged to think about the role of fathers too!). Research is the key to this brief and if you can identify ‘nuggets’ of information from detailed research these will guide your innovative problem-solving
Think about the patient experience and also the healthcare professional’s limitations. Access to professional healthcare is limited in emerging markets and affordability is a real issue
Think about distribution. Look at a map of emerging markets (especially sub-Saharan Africa, and South Asia) to understand the distances and the fact that there are proportionally few ‘made up’ roads. The ‘last mile’ to the patient is often the most challenging. Solutions need to be robust for transport too!
Remember the importance of ‘inclusive design’–think about the mother/the baby/ the healthcare professional (and this includes things like noise/familiarity/trust etc)
Explore, challenge yourself and have fun
For the purposes of illustration only, the following would all be viable responses:
a reliable way to estimate gestational age of a foetus or weight of an infant, when there is no access to an ultrasound or scales
educational materials for mothers to understand how to ensure a healthy pregnancy and childbirth, and to recognise and manage infant infections
a new way to dispense a medicine (such as a dispersible tablet) to an infant
a medical device, app or dispensing product that capitalises on existing lifestyles, and takes into account the fact that the majority of people now have access to mobile phones
an innovative approach to give product information on a medicine (e.g. how to give the medicine, what side-effects there may be, when to seek further medical advice etc.) in regions where literacy may be poor
novel concepts for delivery of products and healthcare information to patients and healthcare workers in remote regions
...and many others are possible.
GSK particularly advises you to look at the World Health Organisation (WHO) Guidelines on postnatal care for mothers and babies, as well as additional resources, such as www. everynewborn.org - these can be found in the Toolkit.
Awards
There are two awards available for this brief.RSA Fellows’ Award of £1000Paid placement at GlaxoSmithKline
Remuneration: £3948
Duration: 12 weeks
Location: Hertfordshire
The judging panel may decide on more than one winner and will allocate the awards accordingly. The judging panel may also award commendations.
Sponsored by GSK
Judging criteria
There are six criteria that your entry will be measured against – make sure that your submission materials demonstrate that your solution meets these criteria:
Social and environmental benefit – how does your design benefit society and/or the environment?
Research and insights – how did you investigate this issue? What were your key insights?
Design thinking – how did your research and insights inform your solution? How did you develop, test, iterate and refine your concept? Demonstrate the journey you’ve been through to the end result
Commercial awareness – does your journey make sense from a financial point of view? What is the competitive environment your solution would sit within?
Execution – we are looking for a design that is pleasing and looks and feels well-resolved.
Magic – we are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights
Submission requirements
All entries must be submitted through our online entry system.
As you prepare your submission, please ensure that:
you do NOT include your name, university/ college or other identifying marks anywhere on your submission
none of your submission files exceed 10MB – this is the maximum size for each individual file / board when you submit online
The submission requirements are:
1 x A3 PDF Hero image with 1 sentence description A singular ‘poster image’ that conveys the essence of your project, plus a 1 sentence strapline or description
1 x A3 PDF Big Idea Summary A single A3 PDF page describing your ‘Big Idea’ in less than 250 words. This should clearly explain what your solution is, the specific area of need it addresses, and how you arrived at the solution
4 x A3 PDF Boards Outlining Your Proposal 4 pages describing your proposal and demonstrating that you have met the six judging criteria. Each board should include a heading. Number each board in the top right hand corner, in the order they should be viewed by the judges
10 x A3 PDF Pages of Supporting Material Up to 10 A3 PDFs of additional material illustrating your development process – this could include scanned pages of your sketchbook or computer modelling/sketches (if applicable)
Optional YouTube / Vimeo + website links Please note that we cannot guarantee supporting films and websites will be viewed at the shortlisting stage. If you have created digital materials, we recommend referencing them (for example by including labelled film stills or website screen grabs) in your 4 main PDF boards
WHO DO I WANT TO COLLABORATE WITH???????????????
Live Brief
Harrison Calendar Design
Deadline: 5th October 2016
One of the north's leading property development business (S Harrison Developments Ltd) are in need of a bold, clean and modern advent calendar design on a 1:1 ratio. The advent calendar will be well distributed and the winning design will get £100.
For the design, we are wanting a contemporary Christmas themed advent this year; that would be described as bold, clean and modern. If colours, are too pastel, it wouldn’t work as well when reproducing. As per the previous ones, 2015’s stood out more than 2014’s.
Dimensions of the previous advent calendar were:
20.5cm x 20.5cm
So, basically the design needs to be square and we can scale from that.’
They only have a jpeg of their logo, but they are working with external PR agencies so if too pixelated potentially leave space for where you imagine the logo to be placed etc.
Research Led Brief
Studio Brief
"A day/week in the life of a midwife." Research into a midwifes general day/week and the activities/jobs they do routinely. What does their job entail? What challenges do they face? Design a product that helps aid them in one of the challenges they face, helping to make their day easier, whether that be something at work or in their everyday life.
Background
Midwifery is a very challenging job, one which poses a wide array of challenges and surprises on a day to day basis.
Mandatory Requirements
A diary detailing a midwifes day/week in and out of work
Research into the role of a midwife
Product that aids the general midwife in one area they struggle with
Deliverables
Research blog
Day to day/hour to hour diary
Product/aid
OR
Studio Brief
Research into the British Armed Forces. How does the training differ between the forces eg. Marines, Army, Royal Navy etc. What challenges do veterans/retirees face? What are the different roles within the forces? Produce a product/campaign/aid for some area of the Armed Forces, whether that be something to help veterans adjusting back into civilian life, or helping young soldiers throughout training.
Background
The Armed Forces is a very challenging area to go into, and only certain people are up to the task. Even when you have passed training, you never stop learning. Team skills and comradeship is a massive part of the Armed Forces.
Mandatory Requirements
Body of research into the Armed Forces
Refined research into one particular Armed Force or a specific area of the Armed Forces
Design solution to a problem
5 Other Briefs
1) Penguin Design Awards
Studio Brief
To be released in October
Background
I would like to do something including paper cut and possibly screen printing
Mandatory Requirements
To be released in October
Deliverables
To be released in October
2)Charity Campaign
Studio Brief
Raise awareness of a specific charity through a campaign.
Background
Look back at previous charity campaigns, both for your chosen charity and others. Compare and contrast campaigns and find out which ones have more of an effect than others. Social media is a massive part of campaigning nowadays, ensure your campaign connects with both digital users and physically out on the streets or through hand outs.
Mandatory Requirements
Blog documenting related research
Extensive campaign material
3) Photography Book
Studio Brief
Design and produce a photography book documenting Brasilian nature. This can be a glossy photography book or a more rough and ready zine depending on the style and specific content of the photographs and chosen target audience.
Background
Brasil is a beautiful country, with endless sandy beaches and mysterious islands. Not showcasing all it has to offer beyond the famous Copacabana and Ipanema beaches would be a shame.
perhaps into the locals and ask them "What does Brasil mean to you?".
Mandatory Requirements
Photography book
4) Live Brief: Virgin Media Communication Boxes
In our part of Headingley there are 20 Virgin Media Communication boxes which Virgin have just given us
permission to paint/decorate. We want to improve the look of the area. YEA!!!!
We are looking for artists to design and paint/spray their designs onto boxes.
We are asking for submissions and then a group of residents will choose twenty designs.
When painted we will then coat them with a clear anti-graffiti lacquer .
Guidelines for designs
•The tops and sides can be incorporated into the design
•Uh oh, if all the painting is too dark the boxes can overheat – but bright and vibrant colours are fine.
•The space needs to be well filled so that the temptation for graffiti is less. You can see from the image
below (A) that a decorated box has been graffitied; we think partly because there is lots of blank space
•The locks and hinges can’t be painted!
•We are looking for images which are suitable for our mixed residential neighbourhood
•We will supply paint and can supply brushes if you wish.
•You are very welcome to sign your work if you wish
Please could you submit your design(s) by 21st October 2016.
Thank you.
We will choose designs as quickly as possible and will respond to all who submit.
5) Web/app design
Studio Brief
Produce a campaign website and accompanying app to promote the release of an upcoming product. You must ensure viewers keep coming back for me, and attract both new and existing customers.
Background
A campaign website is normally only available for a limited amount of time, and it's sole purpose is to promote the product or event that is being released. Think about this when designing the content of the campaign website. Research into existing campaign websites and see which ones are most enticing.
Mandatory Requirements
Campaign website and accompanying app
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