Following on from the clients exact requirements, and using the aesthetic and theoretical research that was undertaken as a framework, initial designs were created exploring different layouts and imagery focal points.
The typeface Paris Metro was used for the name of the wine, and a serif typeface was chosen for the other text on the label, as this contributes to the vintage style of the wine label, and is a common attribute for wine labels which was discovered in the aesthetic research, giving it added quality and class.
Using the research undertaken in type hierarchy the different aspects of the text on the label were able to be sized appropriately to attract the consumers attention in the desired order.
To create the vintage effect, a tea stained texture was applied to the background, giving the label a weathered and worn appearance, one which would be challenging to create effectively and hygienically on the actual paper itself, without buying purpose made vintage paper which would exceed the clients budget.
The Silveira coat of arms were drawn directly from the supplied photograph to ensure accuracy and the correct coat of arms was included. The pen tool in illustrator was used to create a clean, precise effect. Similarly the blackbird with a grape in it’s beak was drawn directly from the supplied photograph.
Client Feedback
During the design process contact with the client was made constantly, updating them on the progress with designs and allowing them to make preferences throughout as opposed to right at the end. This also allowed for the design to be produced more accurately to their liking.
The client made their preference to having the bird as the focus in the smaller size, and said that they didn’t mind if the coat of arms wasn’t included in the design if it didn’t fit in the layout. They also said that the designs that they were being shown were exactly what they were describing, and that they were really happy with them and where this work was going.
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