These are the final digital designs showing the front and back of the greetings cards.
The end selection was made to include all nature themed designs, in order to ensure a consistent design throughout, so that one doesn’t look out of place compared to the others. However, the fact that so many of the designs proved to be successful and that it was a challenge narrowing it down to 4 proves how much scope this target audience and concept has, and it’s possibilities for expansion.
To determine the backs of the greetings cards the front design was extended onto the back with the removal of the text and people. This creates a completely cheerful card no matter what angle you look at it from, even if you pull it out of the envelope facing the wrong way.
The insides of the cards are left blank to write your own message, as these kinds of cards are so personal, you couldn’t summarise a message to give to your loved one that’s relevant to so many different types of couples. This way you get a lot more freedom to do what you want to the inside of the cards, to draw, stick things in it, or write an essay, there’s nothing getting in your way.
Because the outcomes for this brief were so physical, it was important to actually print them out to see how they work to scale and when you’re actually holding them in your hand.
They have came out great, the colours are still popping, and the text scale works really effectively, not too overwhelming.
It’s also really useful to see how they look printed out as this is how you will receive them, physically, so they have to work printed out over any other medium.
Final Envelopes
From the primary research that was undertook the envelopes that got my attention the most were the ones which had pattern inserts on the insides. The addition of an extra piece of paper on an envelope also increases the weight of the stock making them feel more higher quality than they may actually be.
By including this pattern on the inside it’s also a great surprise when you open the envelope, as the outocme of the envelope is plain white so it appears at first sight like any standard card, but then when you open it you get a surprise of colour and excitement and pattern and fun. I think this is a great reflection of the LGBT community also.
The patterns used to create the inside of these envelopes were taken directly from the greetings card designs, in order to not over complicate the design as it is a fairly busy design as it is. These envelopes don’t have to be paired with their respective greetings card, they are meant for mixing and matching and have therefore not been made overly obviously based on one greetings card.
Final Boxed Notecard Set
This is the final design for the boxed notecard set. The patterns used to create these notecards where taken from the greetings cards themselves, in order to maintain a consistent design without creating new designs for each different additional asset.
Similarly to the greetings cards, the notecards themselves take on a very colourful, playful appearance, and the envelopes are plain white to add to the surprise when the receiver opens their card.
The same sans serif typeface was used for the short message on the notecards to ensure a consistent design, and also to not overcomplicate the notecards, keeping them contemporary and clean.
The tone of voice for the message on the front of the notecard was chosen carefully in order to remain personal, informal, but not overly affectionate, so that the sending reason for these notecards are a lot more open, giving them a broader usage and are more useful as well.
Final Wrapping Paper Designs
These are the final designs for the wrapping paper. Three swatches have been produced, as wrapping paper is the first thing a receiver will see when receiving a gift, so it has to make a great impact on them, and must also be relevant, therefore it’s great to have a range of different choices of wrapping paper, as opposed to just one or two different options.
Similarly to other collateral the design from the greetings cards was produced into a large scale pattern to be sued as wrapping paper, This also adds to the consistency of the design, and being able to recognise all of the collateral as one collection rather than separately. A new pattern has however been introduced at this stage, which is a combination of the people with the green flowers, which creates almost an all encompassing pattern which reflects the people and nature side of the design concept.
The wrapping paper was also used to wrap a small box, to test out how it works when wrapped around a 3D object, as this is it’s use, so the design has to work from all angles and when bent strangely as well, without spoiling. Because of the repeat pattern style of this pattern it adapts really easily to the shape of the box and you never feel like you’re missing part of the design because of this.
Gift Bag
The gift bag uses the same pattern as the notepad, which helps to maintain a consistent design within the collection. Of course any of the patterns explored across any of the other assets could really easily be applied to the gift bag, however the reason for choosing this pattern was that it includes the people and nature element, and really summarises the collection as a whole very neatly.
A green woven handle is used on the bag to give it added quality, and a circular tag is attached to the handle with the flower pattern on the back, so you can write a personal message to the receiver.
Notepad
The all encompassing pattern has been used for this notepad, as there is only one version of the cover as opposed to several as with other assets.
The pattern works really well scaled down, and you don’t lose any of the detail sue to the relative simplicity of the pattern.
The decision was made not to include any text on the front of the notepad to maximise it’s purposes of use. For example someone might want to use it as a recipe book or an address book, and having a name on the front really narrows down it’s uses and chances of purchase.
Stickers
The brief didn’t require stickers to be produced, however they were produced as an extra addition to the collection, as they create an effective and useful addition, as shown in the photograph, of a way of sealing the envelopes for those who don’t like licking envelopes shut. They can also be used to stick on the wrapping paper or on any of the other assets as an attractive extra.
Four different images for the stickers were created, so you can have your pick for what’s appropriate for the sending reason. The images were taken from elements of the greetings cards to create a consistent design.
Full Collection
This is the final full Modern Love collection in digital format, minus the stickers which were an additional asset. The design is consistent across every asset, having all been taken from the initial greetings cards designs, and you can clearly see how they would work and interact with one another in context.
Printed Collection
This is the final collection of the assets that were printed out. Even with only a partially complete collection you can see how effectively all the elements work together, and how the design has been implemented and adjusted for different assets. The smaller photograph shows how the design would work in context, if you were to receive a card and present and how they would work together. They definitely all compliment each other by using the same base design and colour palette.
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