OUGD603 EXTENDED PRACTICE: UK GREETINGS - HALLMARK RESEARCH

Hallmark are a much larger retailer, so I wanted to see their variety of LGBT cards, these were the findings:

It was really interesting to see what a larger retailer stocks in comparison to online, more independent shops. They did take more of an image based approach, with images such as the disco ball, birds, and mugs, and they also used a lot more vibrant colour as well, which the other sources didn't, taking on a more minimal colour scheme. This is great to see a larger retailer taking on more vibrant, fun approaches to LGBT anniversary cards.