OUGD603 EXTENDED PRACTICE - BRASIL PUBLICATION - IDEA GENERATION

Plan of Action
Following on from the brief it was planned out exactly what the purpose of this publication will be, what it will include, the target audience, and it’s distribution, where it will be sold.

Purpose
The purpose of this publication is to showcase the beauty of Brasilian nature, and to reflect the country in a positive, peaceful way, and highlight that Brasil extends way further than Rio de Janeiro. This publication should also make people want to explore Brasil further outside of the popular tourist destinations and larger cities.

Content
This publication will include photographs from the 2 trips I have taken to Brasil in the past 2 years. The photographs in the most recent second trip were taken specifically for the purpose of being used in a photographic publication with a focus on nature and Brasilian beauty, so there won’t be a lack of usable photographs, or trying to make holiday snaps fit into a publication. The publication will also feature quotes from people who live in Brasil or have lived in Brasil, from asking them the following questions:
1) What’s the best thing about Brasil?
2) Why should people want to visit Brasil?
3) Do you think Brasil is beautiful?
4) What do you think of Brasilian nature?
5) Describe Brasil in one word?
These quotes will sit alongside the photographs to provide a bit of an insight into what Brasilian people actually think about their countries nature, for those who are thinking of travelling there.

Target Audience
The target audience of this publication will be photography enthusiasts, especially those interested in nature photography, young adventurers, both men and women in the age range of 18-40.

Distribution
This publication will be available to sell in independent and arty book shops such as Village, Fred Aldous, Oliver Bonas, and Colours May Vary. In these shops it will attract people who are more so interested in the photographic side of the publication as opposed to finding a new exciting place to travel to.
It will also be sold in independent cafe’s such as Opposite, Coffee Rand, Miro’s, Bakery 164, and Hyde Park Book Club. Being sold in these cafe’s it will attract a different kind of audience, perhaps with more of a range of interests and background, business people and students alike. It is therefore important to ensure that this publication doesn’t alienate anyone, and to ensure it is as accessible as possible, and has something in it for everyone, as long as they are interested in the topic.