OUGD603 EXTENDED PRACTICE: NOOTROPICS INITIAL PRIMARY RESEARCH

Following on from the initial secondary research I undertook a little bit of primary research into multivitamin packaging, as this is similar to the nootropics we have chosen for this brief (natural and already existing in the body, just needing boosting).

The primary research shown below was from Lloyds Pharmacy, a standard pharmacy shop selling the basics, your everyday needs.

This product was really interesting as it was placed in the multivitamin section but was a flapjack bar, branded under "superfoods". Reading the label and looking at the product on Creative Nature's online shop, this just appears to be a healthy snack bar, which uses ingredients that boost your antioxidant intake and "superfood" ingredients like goji berries, cranberries and gluten free oats. This will be a similar kind of product as our nootropics could be, as if we choose to go down the only tea route then we will have tea bags that are made of all these amazing items and nutrients to boost yourself.

This is a shot of the back of one of the bottles, which you can see is very plain and straightforward, not really that interesting and it doesn't inspire you to read it.

Evaluation

What was interesting about this primary research was that although the products shown in the above photographs are of multivitamins, the packaging is remarkably similar to that of the nootropics secondary research packaging that was previously researched. They use a lot of oranges, greens and blues, and are very text heavy, often with illustrations to suggest the use of the product or to make it appear healthier and more natural, which more often than not just adds to the mass of information and content on the packaging.

This research has definitely highlighted an issue with current packaging design for medication, in that it is over crowded with information and content in most cases, which can often confuse the reader bombarding them with information. This must be taken into consideration when designing the packaging for our nootropics, to ensure we only include the necessary information so our message is clear.