OUGD603 EXTENDED PRACTICE: NOOTROPICS MEETING #2

Today we had our second meeting for the Nootropics brief, where we discussed any primary research and initial ideas and further thoughts about the brief.

We talked about my inspiration for the design aesthetics being similar to Pukka Tea (Figure 1) and Clipper Tea (Figure 2), in that the patterns used are very organic and reflect the content of the tea, whilst are also a full pattern and can be seen as quite geometric as well. We also talked about my inspiration for the packets themselves being similar to the Starbucks tea bags (Figure 3), in that you can see the contents clearly as the bags are almost transparent, and this creates an arty appearance.
Thinking about the patterns on Clipper and Pukka Tea packaging, we thought how this could be applied to our nootropics, Theanine, Choline and Tyrosine, as Theanine would work really well as it's found in green tea and images of leaves could relate to it, however for Choline and Tyrosine, they aren't specifically found in one product above all else, and it wouldn't be that appealing to have meat or eggs on the packaging (which are some of the main sources), and this may also put off vegetarians or vegans. When Googling these different nootropics we found their chemical compounds, and thought that this could be turned into a really interesting pattern in a similar style to that of Clipper and Pukka Tea, which would accurately reflect each individual product, whilst still having a consistent style.
Thinking about potential colour themes for the packaging, we initially thought of green and pink, to reflect the natural qualities of these nootropics whilst still being feminine as our target audience is new mothers. However, when thinking about how to apply this to our packaging, we found it hard to see how we could use this colour scheme using the chemical compound pattern whilst still differentiating between the different products beyond the changes in chemical compound patterns, which many people may not immediately notice. We then came up with the idea choosing the colour for the product relating to what it is helping with (depression, stress, or tiredness), and then choosing a colour that combats these things. For example, the stress colour should be peaceful, such as blues and lilacs, the depression colour should be happy, such as yellow, and the tiredness colour should an energised colour, such as orange. We didn't want to use red for the energised colour as we thought red is too related to danger and warnings, so it may be misinterpreted.

After this second meeting we decided to do some initial designs using the decisions made and some more primary research, I'm going to research into tea packaging I think as this is where I have gotten my inspiration from. We will meet next Wednesday or Thursday to show our progress.

Figure 1: Pukka Tea

Figure 2: Clipper Tea

Figure 3: Starbucks tea bags