I tailored the information on the packaging for each different flavour to correspond to it's ingredients and the type of nootropic that is being used. This is something I found challenging, knowing how to word everything appropriately, tailor the information to the products effectively so you can clearly see their differences, but still making sure they don't all sound too similar like I'm repeating myself, but so they all fit together as a unit.
To do this effectively Richelle and Emily helped me to write the information for their patterns and flavours.
Flavour personalisation
On the back side, we stuck with the three point system to explain the product and it's uses, as we thought this was an effective way of getting across the necessary information in an appealing manner without being too text heavy and daunting. This also gave a clear structure to the information which was easily changeable for each new flavour. We decided to keep the same "Totally natural" heading as this was something that applies to all of the flavours, one which won't differ depending on the ingredients. We also kept the last heading the same as well "good for you, good for baby" as we thought this was a topic that should be included across all the flavours, as that's the whole concept behind the brand, and the continued use of this title will help people to recognise this feature.
Another aspect we kept the same was the "for the perfect cup" text, as this would apply to all the flavours, as the teas are produced in the same way. This will also help consumers to remember how to make the tea, and not have to remember a specific method for each flavour which is only slightly different.
We did however chose to change the colour of the heart on the main tab to correspond with the colour of the pattern and the flavour of the tea as well, to ensure the heart blends into the colour scheme for the flavour effectively and doesn't stand out. We could of made it black, which would of been the same for all the flavours, however we thought this looked a little dark and gloomy, the opposite of the brands appearance.
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