Planning of imagery
The rough placing of different elements of the design were roughly drawn onto the artboard digitally first, with the finalised elements using these sketches as a guide to how they should look and their placing and spacing with other elements. This meant that the design wasn’t being made up as it went along, and the options for changes were present in the initial rough sketches idea. This idea was also used for the elements themselves, for example the houses were sketched initially and then traced over. The idea for the tunnels as roads was taken directly from the piece by Motiv, as it worked so well and was really clean and simple.
People Development
The people were more complicated to develop, and time was taken into ensuring they reflected all different kinds of appearances and didn’t conform to typical stereotypes of people, whilst still remaining simplistic and fairly unified. For example, women were producing using different hair length, and all but one woman wore trousers as well. For simplicity reasons, the astronauts were created unisex, as there wasn’t any point in making them male or female under their suit. What was tricky was getting their eyes right so they didn’t look like they were floating. The aliens took a similar approach to the astronauts, in that they were created unisex as well, but their arms and leg angles were more varied to give them different personalities.
Something which was challenging was getting the scale right of the different elements, as the people needed to stand out a lot, however when put next to a house or a castle they couldn’t appear like giants, yet these buildings shouldn’t be huge either as they are quite block colours and would overpower the rest of the elements. The balance had to be just right so the design didn’t look comical, but the preferred elements stood out.
Colour was an important part of this brief, as dark colours couldn’t be used as they would cause the box to overheat, and would also create a dark mood. The colours therefore had to be bright and bold, however without appearing aimed at one gender. The colours should also reflect the true characteristics of the elements depicted in the design though, so that people can recognise them easily.
The colours used in the Hungry Sandwich Club box and Smart Water Grid were a huge inspiration for choosing the shades of colours in this brief, as they showed how vibrant colours together could appear not too overwhelming by adding a slight softness to them.
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